Studies & Analysis

We regularly publish studies and analysis about dating and relationships related topics. We gather data, research the market, study social, gender and safety issues among others.


Online Dating Map UK: Gay Dating at a Peak in Conservative Areas

Datingroo researched the online dating behaviour in different districts all over Great Britain and got surprising results. According to Google Ads data, ‘gay dating’ is the most searched dating term in conservative areas in the UK. Liberals, on the other hand, are on the look-out for interracial dating, cougars and Christian dating.


The Christmas season is a trigger for cheating, and dating apps love it

The Christmas season is the most wonderful time of year for those who are active in online dating. Every year dating websites are reporting an increasing number of new subscribers as well as activities between subscribers in the period before and after Christmas. That would definitely be a positive thing if many of those were not already in a relationship or married…


BrexDate Era – Is Brexit affecting online dating?

The Datingroo team researched whether Brexit influences people’s choices when it comes to dating. We made a survey with questions about Brexit and online dating and got 1034 responses from active daters based in the UK and in the EU countries. We also talked to psychologists and dating experts, as well as online dating providers.


Smartphone data access permissions for dating apps

Online dating apps are very popular. It is easy to install them on any device and to access them at any time from any place. They are fun and sexy and give lots of hope to those who are searching for their perfect match. But what really happens when someone installs an online dating app on their smartphone?

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