Tinder UK Pricing Breakdown 2024: Is Gold and Premium worth it?

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While Tinder is a popular dating app, Tinder pricing can be confusing. If you want to get a better idea of the cost of Tinder premium plans & which premium features are included, take a look at our cost breakdown below & find out how much Tinder costs in the UK in 2024.

Tinder Price Increase UK

In recent years, the Tinder price increase in the UK has become a significant topic among Tinder users, reflecting the dating app’s ongoing adjustments to its pricing strategy. The Tinder price increase UK has seen subscription costs for Tinder Plus, Gold, and Platinum rise considerably. For instance, Tinder Plus now costs £24.99 per month, up from previous lower rates, while Tinder Gold and Tinder Platinum have also seen similar hikes, with monthly fees of £39.99 and £49.99 respectively​.

These increases have been implemented as Tinder continues to enhance its feature set, aiming to provide more value to its users through advanced matching algorithms, exclusive features, and improved user experiences. However, the price hike has sparked debate, particularly among younger users who find the increased costs challenging to afford, which leads many users to ask, why is Tinder so expensive? Keep reading to find out more about Tinder pricing in the UK & find out if a Tinder Gold, Premium, or Platinum plan is for you! Despite the price adjustments, Tinder remains a leading platform in the UK dating scene, offering various subscription tiers to cater to different needs and budgets​.

Tinder Pricing Ranking Table

There are currently three different Tinder pricing tiers: Platinum, Gold and Plus. Below, you can see how Tinder prices differ by service level and how long you sign up for.

Tinder Platinum

DurationCosts per WeekSaving
1 Week£24.99/wk /
1 Month£12.50/wk50%
6 Months£7.50/wk70%
Tinder Platinum prices in the UK start at £7.50 per week for the 6-month subscription plan which will save you 70% compared to the 1-week plan.

Tinder Gold

DurationCosts per MonthSaving
1 Week£18.99/wk /
1 Month£10.00/wk48%
6 Months£5.83/wk69%
Tinder Gold prices in the UK start at £5.83 per week for the 6-month subscription plan which will save you 70% compared to the 1-week plan.

Tinder Plus

Duration Costs per Month Saving
1 Week£12.99/wk/
1 Month£6.25/wk52%
6 Months£4.17/wk68%
Tinder Plus prices in the UK start at £4.17 per week for the 6-month subscription plan which will save you 68% compared to the 1-week plan.
Alternatives to Tinder

Overview of Tinder Features

Tinder PlusTinder GoldTinder Platinum
Unlimited LikesUnlimited LikesUnlimited Likes
✖️See Who Likes YouSee Who Likes You
✖️✖️Priority Likes 
Unlimited Rewinds Unlimited Rewinds Unlimited Rewinds 
✖️1 Free Boost per month1 Free Boost per month
✖️5 Free Super Likes for free5 Free Super Likes for free
✖️✖️Message Before Matching
Passport Passport Passport 
Control Your Profile Control Your Profile Control Your Profile 
Control Who Sees YouControl Who Sees YouControl Who Sees You
Control Who You SeeControl Who You SeeControl Who You See
Hide AdsHide AdsHide Ads

Tinder Gold is a new upgrade, available to Tinder users. At its most basic, paying the Tinder Gold price in the UK allows you to look through the profile pages of other users, who have already ‘liked’ yours. These users are in your area, so there’s much more scope for dating.

For users, the Gold upgrade is a good one. While it might have kicked off as a dating app, Tinder is mainly used by those looking for hookups. There are some users on the lookout for relationships, but the majority are looking for something fun and commitment-free.

Tinder Gold adds another layer to that level of instant gratification. By being able to see who, from your area, has liked you, the odds of the date going in the right direction are much more in your favour.

However, Tinder Gold comes at more than the regular monthly Tinder pricing fees. If you’re unsure as to whether it’s for you, or are asking questions such as how much does Tinder cost in the UK, and how much is Tinder in the UK, we’ve put together some information that should give you an answer to the question ‘is Tinder Gold worth it?

If you are interested in the in-depth analysis, read our Tinder Review!

tinder pricing table

Tinder pricing premium benefits

Although it only came out a few years ago, Tinder Gold has attracted millions of users. It was preceded by Tinder Plus and if we’re going to see if the Tinder cost for UK users is worth it, then that’s where we have to start.

Tinder is a free service, but Tinder Plus requires a subscription. With the basic app, you are restricted to a set number of profiles you can look at, in a day. When you pay the Tinder subscription price in the UK, you can use unlimited swipes in your quest for a date.

However, it’s not just about having more swipes than you know what to do with. When you use Tinder Plus, you also get the chance to use a ‘superlike’, which is the best way to get someone’s attention.

When you use the superlike function, your profile is highlighted with a blue border and a star, letting the other user know that you don’t just like them, you superlike them! While users of regular Tinder can send one of these a day, Tinder Plus lets you send up to five once you pay the Tinder’s UK price.

Need an icebreaker to be successful on Tinder? Here are the top Tinder openers for you to use!

On top of that, there’s the Tinder Boost function. This can be used to your advantage, by getting your profile in front of more users, for half an hour. Tinder reckons this can increase the success rate chances of finding a match by up to ten times more than basic Tinder.

Tinder pricing for the Plus tier also gives you the option to ‘rewind’ swipes, in case you’ve made a mistake or want to reconsider your choice. In addition, you get access to a Tinder Passport, which allows you to swipe on users from anywhere in the world, not just your locality.

Where Tinder Gold has the edge is in being able to see who likes you. Using this function, gives you the upper hand in the dating game. Scroll through the list of people who’ve already expressed an interest in you, like them back and see what happens.

If you’re considering Tinder pricing options, and want to know how much does Tinder cost in the UK, then take a look at the table. While the Tinder Gold price in the UK is a bit of a leap from the usual Tinder UK price, you do get an awful lot more for your money.

However, there are ways to save on spending. While there’s no Tinder Gold trial option, it is possible to use it for nothing. Subscribe to Tinder Plus and, the next day, upgrade your membership to Tinder Gold status.

Wait until the monthly cycle is about to finish and then cancel your Gold membership. This way, you’ve used the service for a month, for nothing and, if you want, you can reinstall it in the same way.

While Tinder hacks like these might seem a good idea, they do rely on you having a good memory. It can be better to pay whatever the Tinder pricing is for you and enjoy the service for as long as you want to, without having to install and uninstall things.

Cancelling your subscription is easy and can be done through the Subscriptions link on your iTunes or Apple Store account.

However, there is some confusion around the Tinder subscription price in the UK, leaving some people wondering why the Tinder price varies. In the UK, the Tinder monthly fee is very reasonable, as long as you’re a teenager or in your twenties.

Once you turn 28, the Tinder price difference was set to almost quadruple. The company said that this was because younger users had limited funds, while older ones enjoyed greater disposable income.

Tinder was taken to court on the basis of age discrimination and eventually settled out of court. The Tinder price based on age policy was overturned and now the price for Tinder Plus and the price for Tinder Gold are the same for users of all ages.

Popular dating site such as Tinder with happy, young people on the main page.

Tinder Plus vs Tinder Gold

When comparing Tinder Gold and Tinder Plus, it’s essential to understand their unique features and how they cater to different needs. Tinder Plus offers benefits like unlimited likes and the ability to rewind your last swipe, which can be a game-changer for those “accidental left swipes.” However, Tinder Gold takes it a step further by letting you see who likes you before you swipe, providing a significant advantage in the dating game.

According to many users’ experience, Tinder Gold’s “Likes You” feature saves time and increases the efficiency of the dating process. This is echoed by Emma Thompson, a Tinder Gold user for six months, who says, “Seeing who’s already interested in you means you’re not swiping in the dark. It made my Tinder experience more strategic and fruitful.”

On the other hand, Tinder Plus is preferred by users like Alex Johnson, a one-year user, who values cost-effectiveness, noting, “The extra features of Gold didn’t justify the price for me. Plus offered everything I needed.”

Statistically, Tinder Gold has seen a higher subscription rate, indicating its popularity among users who prefer the added visibility and convenience it offers. However, Tinder Plus still holds its own with those who want more swipes and flexibility without the need for additional insights.

As an expert in online dating dynamics, I recommend Tinder Gold for those looking for more serious connections, as the ability to see likes upfront can lead to more meaningful interactions. Conversely, Tinder Plus is ideal for casual users who enjoy the swiping experience and desire some added benefits without a significant investment.

Conclusion: Is Tinder Gold worth it?

In terms of getting what you want out of one of the best dating apps, the answer is yes. However, there are a few quibbles, when it comes to the little extras.

Members can use the superlike feature, up to five times a day. If you run out of likes, you can pay the Tinder sup like price and buy more. The same goes for Boost: pay the Tinder Boost price and you can buy more boosts, to increase your reach.

Some might argue that these should be included in the subscription fee, rather than costing you more once you’ve reached your maximum allowance.

Another question that’s been on the lips of regular users is ‘how much is Tinder in the UK? Did the price go up?’ The answer is, unfortunately, yes. The Tinder price options for the Boost service have noticeably increased and not everyone’s pleased about it.

The theory is that too many people had worked out how to get matches on Tinder, using the Boost service. How does Tinder Boost work? It simply makes your profile the most noticeable in your area, generating more interest.

Many people, however, don’t have the money for regular boosts. Raising their cost, while it does lead to an overall increase of Tinder Gold price in the UK, means that you don’t see the same old boosted-faces, time and time again.

How much is Tinder UK? This is a common question among users. While the basic Tinder experience remains free, the introduction of paid options like Tinder Gold and Tinder Boost has introduced a range of pricing. How much Tinder costs in the UK can vary based on the subscription level and duration.

The Tinder subscription price (UK) varies for Tinder Plus and Tinder Gold, with the latter being more feature-rich but also more expensive. For users wondering about the Tinder UK price, it’s important to consider both the benefits and the overall cost-effectiveness of the subscription.

So, is Tinder Gold worth it? It’s a great way of meeting and dating, but it’s worth keeping an eye on the cost, as it seems more subject to change than other sites of the same kind.

FAQ: Tinder pricing and subscriptions

With Tinder being available both in free and paid flavours, you might be wondering what the best deal is, how to cancel and if you can use Tinder Gold or the other paid levels for free at all. Find the answers below.

How much is Tinder in the UK?

Tinder users by country are strongly biased towards the US, UK and Europe. After the US, the UK comes in second place, comprising 8% of the total user base¹ – a significant amount for such a small island.

The Tinder cost in the UK is quite variable, ranging from a very affordable £7.32 to a higher £29.49 per month, depending on the chosen subscription level and plan.

Generally speaking, the monthly pricing gets cheaper the longer the period you sign up for. Check out the Tinder cost UK breakdown at the top of this page to decide on the best option.

How to get Tinder Gold for free?

You can get Tinder Gold for free for a limited trial period if you are a new user. If you are new to Tinder, it’s worth giving any available free trial a shot to get the most out of the service. This is a nice trick, considering that Tinder Gold’s price in the UK is at an all time high.

Just remember to cancel before the billing cycle starts (ideally the day before – to be safe) if you don’t want the extra features.

How to cancel Tinder?

How you cancel Tinder depends on whether you signed up for a paid subscription. You also need to be mindful of where you use Tinder: on the web, on an iPhone or an Android device. 

If you use Tinder Online, you need to go to the profile icon at the top, select manage account and then either disable the ‘Auto Renew’ option or click on ‘Cancel’

On Mobile, you want to find the subscription settings for Tinder. On iPhone, you need to go to the ‘iTunes & App Store’ section of the settings to find ‘Subscriptions’ and cancel from there. For Android, you go to the Google Play Store account and then to the ‘My Subscription’ section to cancel.

What does the gold heart mean on Tinder?

The gold heart on Tinder shows that the person who has liked you has a Tinder Gold subscription. This is a way for likes from those who pay for Tinder to get differentiated from those who don’t.


  1. Tinder statistics 2023: All you need to know about the dating app!, Roast:  https://roast.dating/blog/tinder-statistics